Thursday, May 28, 2009

Future of Automotive Marketing-Make it Personal

In the five years I've been in the mail business there have been huge new opportunities when it comes to personalizing your message. Here are just a few: 1. Putting names on a saturation mailer! Yes, now you can send out your big saturation mailer but instead of it saying "current resident" or "future satisfied customer" it will have the person's name on it. 2. Adding "variable data"--even just a little. Variable Data is when you speak directly to the person, by name. You can now add "Value Variable Data" extremely inexpensively to any mailer. 3. Personal Websites. Ask the person to go to a website that has their name in the web address. Something like: www.Reveal.MyNextVehicle.com/JohnSample. For additional questions on PURLS please check out my Frequently Asked Questions post. 4. Mail to people that drive your brand...but don't buy from you! There have been exciting developments in these new lists. You can send a customized letter to homes in your market that already own your brand. Talk about gaining market share!

1 comment:

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