Monday, May 11, 2009

Recent Successful Sales

In the midst of everything that's going on in the automotive industry and the country in general--I feel very positive right now. Now, more than ever, I feel like Direct Mail & one to one marketing (emails, purls, etc) is helping car dealers bring in more traffic and sell more cars. We have a higher response rate now (actually double from 1.5 years ago) than we've ever had-an average of 1% across all mailers and an average of up to 2% on several specific products. The national average for mail is .5%. Here are just a few stories from sales in the past few weeks...
  • In Elizabeth City, NC one dealer sent out 30,000 mailers at the end of April and had 866 people in-that's 2.9% foot traffic.
  • In Kansas City, MO a large Metro Chevy dealer sent out 43,000 pieces and had 599 people in the last week of April.
  • In the Dayton, OH market a Dodge store had 492 ups off of 20,000 mailers.
  • Cincinnati, OH a Ford dealer experienced a 3.3% response the end of April-having 660 people come in off of 20,000 pieces.
All of these stats are not guesses or estimates, they are the number of people that scanned in to MarketVision-these dealers are able to see exactly how many people have scanned in, where they are coming from and what sales person spoke to them...along with all their contact info--whenever they want on our website. PS: Yes, I know my posts are typically not "salesy" in nature...with results like this I'm getting to the point where I feel guilty for not sharing the huge successes that are happening out there. If you want more info on our mail contact me so we can help you with traffic at your store.

No comments: