Monday, March 9, 2009

Make the most of YOUR Direct Mail Week-Day 1

Happy Monday & happy Daylight Savings Time day! Getting up to get to the gym wasn't bad today, but boy...on my commute to the office (which is about 3.5 minutes), my head was bobbing. It's been all I can do to stay awake today! I hope you're all feeling more alert than I am.
Today we are kicking off "Make the Most of YOUR Direct Mail Week!" Next year I promise to get T-shirts made-haha. These will be very quick, easy posts with ideas to get the most out of your mail investment. I'd love to also here from you, what small changes have you made to make a BIG impact??
Day #1 Tip
Add Value Variable Data to every mailer you do!
Value variable data is personalization in one place close to the address panel. The total increased cost is typically $200-$500 depending on the company you work with, and most should have the capability. Just adding the person's name and directing a sentence right at them really helps response rates. If something had your name on it you'd probably look at it a little more too, right? Email me ( if you'd like to see an example of it.
Until tomorrow...

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