Friday, May 8, 2009

Social Networking for Sales Day #5

What's all the Twitter about? Early this year I joined Twitter. It was right before all the buzz started about the little website with the bird. Over the past few months the media hype over this new social networking concept has gotten completely out of what's it all about? If you are on Facebook you are familiar with your "live feed" or "status." Twitter is in essence, a live feed site. You can post updates as often as you like as long as they are 140 characters or less. Why would you Twitter? Twitter is more content based than sites like Facebook or MySpace. There are no fancy profiles with pictures of your dog or kids. It's very much about sharing information and networking. You may find a group of wine enthusiasts that Tweet about vino and get together for a "TwitUp" (in normal language-they meet up somewhere) once a month at the local wine shop. Professionally-you can use Twitter to talk about popular models--congratulate another "Tweeter" on their recent purchase or post stats about your sales for the month. Let your followers know you are pushing to get 2 more units out on the last day of the month and are ready to deal--or host a special event for Twitter users. Twitter is also another great way to gain friends on your other Social Networking sites or to get traffic on your blog or podcast. The best way to get started is to do just that-start. Set up a profile and find some people to follow, make sure I'm on the list! If you join let me know you joined off the blog and I'll suggest some dealers that do a great job using Twitter for business. You can follow them and learn from those that are already doing!

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