- How many total ups did you have in your dealership last month?
- How many (that didn't buy last month) have been followed up on this month?
- Who is holding the sales team at your dealership accountable for continuing to follow up with the valuable leads the dealership paid for?
- How many opportunities is your dealership missing every week?
Do you know the answers to these questions? Do you want to know? NADA recently released a stat-
"Over 90% of people that visit a dealership are never followed up with."
Really? Think of all the time & effort, not to mention money that is spent on the marketing of a dealership every month--and then only 10% of those leads are followed up with--even once.
If this is an area you'd like to see some improvement with please give me a call. This is one of the central ideas behind our ADvantage plan and we do have solutions that will help with this tremendously!
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2 comments:
Wow, that's a really big number. 90% of no follow ups? That's a lot of opportunities for potential sales lost. Marketing strategies need to be improved to address such issues. It's important that campaigns have follow through.
Thanks for your comment! I agree-my jaw hit the floor when I read the stat. I think about if I didn't return 90% of the call ins or emails I get. Wouldn't go over very well :)
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