Monday, July 20, 2009

Guidelines for Marketing Cash for Clunkers (C.A.R.S.)

Hey Everyone- Even when I went looking for this info on the C.A.R.S. site I had trouble locating it so just wanted to share the link & info on using the official government logo on your marketing--along with the disclaimer that should be included. Please let me know if you'd like to see any of our Cars for Clunkers Mailers or emails. From CARS: Advertising Usage Guidelines Use of the CARS Logo NHTSA will permit the CARS logo to be used in advertisements (print, Web or television), provided: The logo is displayed in immediate proximity to a description of the program — and not so it is associated generally with the contents of the entire advertisement. The user makes no alterations to the CARS logo, which includes the Internet address. Each advertisement utilizing the CARS logo displays the following required disclaimer (which may appear as a pop-up during mouse-over on the Web): "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (" Advertisements do not include quotes from the National Highway Traffic Safety Administration (NHTSA) Administrator or any other federal employee. Additional info at here.

No comments: