Wednesday, July 1, 2009

C.A.R.S. or Clunkers update :)

How disappointing, this idea took off with so much momentum when it was passed into law and now it's come to a screeching halt as the details are ironed out! There is a silver lining though--this minor delay has allowed us the time to put together a fantastic mailing list to promote the C.A.R.S. or Cash for Clunkers program. You can now send a personalized mailer to people that own vehicles that meet the criteria, they are:
  • Vehicles that fall into the correct age category
  • Vehicles that with the correct mpg rating
  • Vehicles that according to Edmond's should be worth $4,500 or less

Variations on the actual data are also available. Let me know if you'd like a list count to see how many people are in your market for a program like this. I hope all your months are closing out well!

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