Make the most of YOUR Direct Mail Week-Day 5

It's Friday, and "Make the Most of your Direct Mail Week 2009" is drawing to a close. I tried to keep these tips short & sweet, and things you can incorporate into any mailer with any company. Below is the most important thing of all.

Day #5 Tip

Set the tone for your team.

One of my first managers in this business used to say "speed of the leader, speed of the team." I love that. I talked to a dealer today that had 200 people in over the course of 2 weeks off of 10,000 pieces of mail. They sold "a couple" cars a week. He was complaining about how everyone coming in just wanted a gift and the mail just "didn't work." That was the leader of this group. If the leader accepts that 200 people through the door is a failure what kind of a response will he get from his team? These are not the glory days friends, things take a little work. If you don't think your team is able to turn some gift grabbers into buyers, than DO SOMETHING. Change the team, hire some outside help, but don't give up. As you go into your next mail sale make sure your attitude is positive about the possibilities for your sale, and you're able to relay that to your team. Happy selling!