Tuesday, March 10, 2009

Make the most of YOUR Direct Mail Week-Day 2

Day #2 Tip
Do NOT waste money on 11x17 tri-fold mailers with a scratch off
The dream is over, they do not work. We're talking about .041% response rate on average vs. some products that average over 2%. Bite the bullet, pay double on the per piece costs and get 4 times the amount of people in the door.
That means for the same budget you spend on tri-folds you should be able to double your traffic by doing half as much mail. Want to talk to someone who is doing this? Let me know--I'll hook you up with a few.

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