Wednesday, March 11, 2009

Make the most of YOUR Direct Mail Week-Day 3

Day #3Tip
Take as much time on zip code selection as you do your art work.
It never fails, a dealer will be meticulous for days about getting the message just right, then scribble out a few zip codes 10 minutes before deadline to send the "perfect" piece to. The message is just as important as who will be reading it. Take the time to talk through your zips with Katy (or whoever you work with on it), thinking about this for 20-30 minutes can make a real impact on the success of your campaign.

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