Thursday, March 12, 2009

Make the most of YOUR Direct Mail Week-Day 4

Day #4 Tip
Offer a gift, and make sure it's the right one.
Yes, life would be wonderful if you didn't have to offer a non-car related incentive to get people in. It's not happening right now, at least not on saturation mail. Bite the bullet and offer a gift, just make sure it's not janky. Exuberant gas rebates, 3 day/2 night vacation and $1,000 shopping sprees should no longer have a place on your mail. Try lotto cards, gold coins, blue tooth head sets or choose a certificate that is at least straight forward enough to work.

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