Happy Monday! For those of you that aren't Facebook friends with us I just wanted to post a couple of pics of the team so you'll have a face with a name. And if you aren't our Facebook friend--why not!?! Find us here: Stephanie At TriAuto
Showing posts with label Katy Peat. Show all posts
Showing posts with label Katy Peat. Show all posts
Monday, October 26, 2009
Wednesday, June 24, 2009
Katy Peat Intro
Katy and I have been working together since the day she started three years ago. She's always been the go to girl when it comes to zip codes, art changes and all the little details I seem to miss. She's now taking on a new role within our team as she explains below.
Q. What is your favorite part of working at Tri Auto. I love my co-workers.
A. I enjoy the friendships I’ve made as a result of working here as well as the ability to laugh away stress with some extremely funny people.
Q. Tell us about your first car?
A. My first car was a ‘91 Accord handed down from my mom, to my brother, to me. It was maroon which also happened to be one of my high school’s colors. We’d take “Zippy” to all the football games, decked out with painted windows, window flags, and all my friends in our jerseys.
Q. What will your primary new role on our team be – how is it different than what you were doing?
A. My primary role now will be account management. I’ll will be keeping in touch with our existing client base and consulting on future promotion ideas. The biggest difference for me will be adding in more consulting from the beginning as opposed to now, where I consult after a majority of the decisions have been made.
Q. If you have the day off what are you most likely doing?
A. Spending time with family or friends that live out of town or that I don’t see very much. I’m sure some kind of shopping is involved too!
Q. What do you consider your areas of expertise when it comes to dealer marketing?
A. I stay pretty in tune with what pieces and hooks are working. I will be the first to say, “Don’t take that off” if it’s a hook I feel strongly about. In addition, I understand how important it is to target the right customers in a market, while taking into consideration being able to hit the best zips without constantly hitting the same homes.
Katy Peat
Account Executive
Q. What is your favorite part of working at Tri Auto. I love my co-workers.
A. I enjoy the friendships I’ve made as a result of working here as well as the ability to laugh away stress with some extremely funny people.
Q. Tell us about your first car?
A. My first car was a ‘91 Accord handed down from my mom, to my brother, to me. It was maroon which also happened to be one of my high school’s colors. We’d take “Zippy” to all the football games, decked out with painted windows, window flags, and all my friends in our jerseys.
Q. What will your primary new role on our team be – how is it different than what you were doing?
A. My primary role now will be account management. I’ll will be keeping in touch with our existing client base and consulting on future promotion ideas. The biggest difference for me will be adding in more consulting from the beginning as opposed to now, where I consult after a majority of the decisions have been made.
Q. If you have the day off what are you most likely doing?
A. Spending time with family or friends that live out of town or that I don’t see very much. I’m sure some kind of shopping is involved too!
Q. What do you consider your areas of expertise when it comes to dealer marketing?
A. I stay pretty in tune with what pieces and hooks are working. I will be the first to say, “Don’t take that off” if it’s a hook I feel strongly about. In addition, I understand how important it is to target the right customers in a market, while taking into consideration being able to hit the best zips without constantly hitting the same homes.
Friday, January 16, 2009
Guest Blog from Marketing Expert Katy Peat
This is the first installment of guest blogging by Katy Peat. Katy has been with Tri-Auto since early 2006. Many of you know her, and already know in the past three years she's picked up an amazing amount of knowledge on the tacticle side of marketing. Below she shares a few common questions or situations she helps dealers with.
Katy Peat, Senior Marketing Coordinator
Who is this person & what can she do for ME?
You may be asking yourself, why Stephanie isn’t writing today’s blog? You may also think, “Who is this person and what can she do for me?” Well, my name is Katy and I have been working as Stephanie’s Marketing Coordinator since I started at Tri-Auto. I want to give you a snapshot of what I can do for you.
Targeting your List
I will work with you to narrow down your list to reach the right demographic. We can experiment with different income and home values to narrow a Saturation list to recipients who are more likely to respond. If you’ve been lucky enough to use Marketvision we can use that data to help target the list even more. In addition, it’s my job to pay close attention to how far we are mailing out and be sure to stay close enough to gain a better response.
On-Time Mail Delivery
One big question I deal with a lot is when to drop mail. There are many items that factor into mail drops; region, quantity of mail, sale start date, sale length, and the always dreaded postal holiday. I will not only assist you in picking out what I consider to be the best drop for your mail, but I will also walk you through reading our MailPlus reports. These reports have extremely valuable information about where you mail is. Our MailPlus team calls the sorting facility and the local post office to track mail from a loading dock all the way into the hands of the postal carrier and in to homes. I will make sure you don’t get lost in all the acronyms – SCF, DDU, IHD – but that you understand where your mail is and what we are doing to get it there on time.
If you have any specific questions on the topics above, or would like to run another question by Katy, feel free to email her directly at: kpeat@triauto.com
Who is this person & what can she do for ME?
You may be asking yourself, why Stephanie isn’t writing today’s blog? You may also think, “Who is this person and what can she do for me?” Well, my name is Katy and I have been working as Stephanie’s Marketing Coordinator since I started at Tri-Auto. I want to give you a snapshot of what I can do for you.
Targeting your List
I will work with you to narrow down your list to reach the right demographic. We can experiment with different income and home values to narrow a Saturation list to recipients who are more likely to respond. If you’ve been lucky enough to use Marketvision we can use that data to help target the list even more. In addition, it’s my job to pay close attention to how far we are mailing out and be sure to stay close enough to gain a better response.
On-Time Mail Delivery
One big question I deal with a lot is when to drop mail. There are many items that factor into mail drops; region, quantity of mail, sale start date, sale length, and the always dreaded postal holiday. I will not only assist you in picking out what I consider to be the best drop for your mail, but I will also walk you through reading our MailPlus reports. These reports have extremely valuable information about where you mail is. Our MailPlus team calls the sorting facility and the local post office to track mail from a loading dock all the way into the hands of the postal carrier and in to homes. I will make sure you don’t get lost in all the acronyms – SCF, DDU, IHD – but that you understand where your mail is and what we are doing to get it there on time.
If you have any specific questions on the topics above, or would like to run another question by Katy, feel free to email her directly at: kpeat@triauto.com
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