Tuesday, March 30, 2010

New Marketvision Reports - Purchase Timeframe

Purchase Timeframe

The kiosk asks the customers as they come in when they are in the market to buy. This is a multiple choice question. We find that when a machine does the "asking" the answers are often more honest than if a sales person asks. Dealerships use this information in different ways, depending on their sales process. A large complaint with using gifts on a mailer is that it brings in all "prize seekers" now that we have a way to track this we are looking forward to being able to improve these stats as we identify what products are bringing in more buyers. In the meantime this report helps you realize who is a customer now and who could be a customer in the future.

The second part of this question is prompted if the customer says they are in the market at all. It will then ask "Are you looking for a new or used vehicle?" This data is also then reported and can be used when working with each individual customer, to create additional targeted mailing lists and to determine which of your messages are driving which kind of buyers.

As always if you'd like to talk further about these new Marketvision developments, or the new ROI tools in the hopper please give me a call or shoot us an email!

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