Friday, March 19, 2010

New Marketvision Reports - Media Measurement

We recently rolled out Marketvision 2.0, now that all of our clients have switched to using the new format I wanted to highlight a few of the new reports you can view online. For those that don't know you can log on 24/7 and see stats in real time on the website. In one quick snapshot you can see all the walk in traffic, all the phone calls and any internet leads received  throughout the sale up until the point you log on.

First up - Media Measurement

Marketvision now tracks all the different forms of marketing that is bringing traffic in the showroom.  We phrase the question so that customers can select more than one option - "Which of our marketing messages have you seen or heard?"  By beginning to take a look at what pieces of your marketing are actually being seen/heard & remembered you're able to allocate your budget to the hardest hitting areas, or take a look at new approaches for the channels customers aren't remembering.  Here's a sample from a recent event.

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