Tuesday, June 9, 2009

Social Networking for Sales-Interview with a real dealer Part #3

What advice would you give other dealers thinking of starting their own social networking program? I could give a ton of advice on this subject, but first would be--decide if you're going to do it. Many people "decide" they are going to start trying to build relationships online only to quit a month or so later because of a lack of results. This isn't a quick fix like much of automotive advertising can be. This is a slow process that takes time, but Social networking is viral once it starts and once it grows, it grows exponentially and virally, which is the whole power. We started in January and saw very little from it for the first three months. In April we sold a couple off of it and May was huge. The key is just to stay consistent and let things build - eventually it will pay off. The other benefit is, that unlike paid advertising that runs out once the money runs out, social marketing continues to grow and grow with little effort once its done. William Bryant is not only knowledgeable on the use of social networking sites, dealer websites and blogging but also has a great background in the technical side of things. In a very new industry there are few experts that can provide the whole package when it comes to assisting other dealers. If you'd like some help getting started William also offers consulting services. He can be contacted via email or learn a little more on his website. Thank you William for taking the time to share your insights on this exciting new way to build lasting relationships (that lead to sales)!

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