Tuesday, January 13, 2009

7 Easy Steps to Help Sales People Stand Out!

There has been a subtle shift in advertising and marketing, and it's becoming more noticeable. Marketing is going from mass messages blasted for all to hear to more and more personalized one on one type advertising. The average customer is also relying on the Internet and technology to get their information--creating a whole new definition of "word of mouth." One way to immediately increase business is to start encouraging your sales staff to differentiate themselves. Below are 8 easy ways to begin this process: 7 Ways to Stand Out in the Sales Person Crowd 1. Find your Niche. What do you know most about? Who do you enjoy working with? What do you enjoy selling? In what area are you an expert? 2. Use the Internet. Everyone else is! Find a way to market yourself and your knowledge online. Blogging, Podcasting, email newsletters and even networking allow you to share your knowledge and your personality. 3. Social Media. If you are already familiar with Social Networking sites like Facebook & MySpace, why not start using them to your advantage? Also, check out Twitter & LinkedIn. The more people that know you, the more people you can be introduced to. 4. Work yourself into your company's marketing. Many dealerships include their most "well known" sales people in their advertising. Others will include the entire sales staff. If you can brand yourself as the "go to" guy or gal when looking for a car, that is something the entire dealership can market. 5. Keep your heart in the right place. The person I look up to in sales calls this "intent." If your intent is truly on helping people (and not on "closing" or "slamming the deal") that comes through to the customer. This will give them the type of experience they want to tell their friends about. If you'd like the last 2 steps shoot me an email at sthompson@triauto.com. I love brainstorming about things like this, if you or any of your sales guys want to chat please feel free to have them give me a call 317-644-5729!

1 comment:

James Gardner said...

Hi Stephanie, thanks for this helpful blog. I'm going to show it to my sales team if that's ok. After listening to your guest appearance on the advanced selling podcast with Bryan and Bill I have set up my own Blog too. I'm going to email you to get the other two steps! Thanks again James