Thursday, February 11, 2010

Text Messaging and Automotive Advertising

What an awesome time we live in! Marketing is truly changing every day, and although I'm sure that can be said for other time frames as well - few saw as many changes in media as the last decade.

Obviously Social Media is all abuzz (as it should be) and email marketing is coming in to its own, along with more ways to personalize messages and target specific demographics every day. Many dealers are ahead of the game when it comes to all of these mediums. One area I haven't seen a quick adoption in is the use of text messaging.

How can you use Text Messaging in your marketing?

1. Build your list. Before you can just start blasting out text deals you have to have a list of people that have "opted in" to receive those messages from you. Include text offers on all your marketing - in the short term it will increase response for the current campaigns you are running, for the long term you are building a strong database of customers who have opted in to receive future marketing from you in this format.

2. Be consistent. Continue to use text messaging as an option to correspond with you and your dealership. Over time it will give your customers more flexibility and allow you to collect more opt ins.

3. Send relevant messages. Once you start using Text Messaging for outbound campaigns be smart about it. Send messages that people are happy to receive - like discounted oil changes or a sales special exclusive to your texting customers (that is actually worth something).

4. Don't be a stalker. If you've dated in the world of text messaging you know many people abuse this communication channel. Just like email or social media (and any other media for that matter) don't jam things down your customers throats. Be there, and be available but don't overdo it.

Give us a shout today to talk about specific text messaging offers you can start using in your current marketing tomorrow!

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