Finding out what the dealership experience is like for the consumer

My colleague, Josh, just sent me this site. It's a place where customers can go and leave a rating & comments about their experiences with a specific dealership. I thought it tied in really nicely with the post from yesterday about creating a total experience for the customer. Some dealerships have lots of feedback on here, others don't, but it's worth taking a look at. We all know more and more consumers are going online for reviews of not only products & features, but also customer service before they start shopping.

http://www.dealerrater.com/

To all my clients I'm out Friday, but Katy will be here. I hope everyone has big weekends, and also has some time to spend with the family!