New Marketvision Reports - Purchase Timeframe

Purchase Timeframe

The kiosk asks the customers as they come in when they are in the market to buy. This is a multiple choice question. We find that when a machine does the "asking" the answers are often more honest than if a sales person asks. Dealerships use this information in different ways, depending on their sales process. A large complaint with using gifts on a mailer is that it brings in all "prize seekers" now that we have a way to track this we are looking forward to being able to improve these stats as we identify what products are bringing in more buyers. In the meantime this report helps you realize who is a customer now and who could be a customer in the future.


The second part of this question is prompted if the customer says they are in the market at all. It will then ask "Are you looking for a new or used vehicle?" This data is also then reported and can be used when working with each individual customer, to create additional targeted mailing lists and to determine which of your messages are driving which kind of buyers.

As always if you'd like to talk further about these new Marketvision developments, or the new ROI tools in the hopper please give me a call or shoot us an email!

New Marketvision Reports - Service Analysis

Service Analysis

The second new report on the Marketvision kiosk is a survey asking about Service.  It asks "Where do you currently service your vehicle?" and provides the multiple choice answers below.  We will soon be removing the "other" field as an option because it appears the other choices would cover all our bases.  This does a couple of things for you - it provides a quick snapshot of your market to see where the service customers are going, allows you to collect emails from all of these people so you can email service offers out in the future, and finally you will be able to build specific mailing lists from this data for future marketing.

New Marketvision Reports - Media Measurement

We recently rolled out Marketvision 2.0, now that all of our clients have switched to using the new format I wanted to highlight a few of the new reports you can view online. For those that don't know you can log on 24/7 and see stats in real time on the website. In one quick snapshot you can see all the walk in traffic, all the phone calls and any internet leads received  throughout the sale up until the point you log on.

First up - Media Measurement

Marketvision now tracks all the different forms of marketing that is bringing traffic in the showroom.  We phrase the question so that customers can select more than one option - "Which of our marketing messages have you seen or heard?"  By beginning to take a look at what pieces of your marketing are actually being seen/heard & remembered you're able to allocate your budget to the hardest hitting areas, or take a look at new approaches for the channels customers aren't remembering.  Here's a sample from a recent event.