Missed Opportunities

Monday Pop Quiz-

1. How many total ups did you have in your dealership last month?
2. How many (that didn't buy last month) have been followed up on this month?
3. Who is holding the sales team at your dealership accountable for continuing to follow up with the valuable leads the dealership paid for?
4. How many opportunities is your dealership missing every week?

Do you know the answers to these questions? Do you want to know? NADA recently released a stat-

"Over 90% of people that visit a dealership are never followed up with."

Really? Think of all the time & effort, not to mention money that is spent on the marketing of a dealership every month--and then only 10% of those leads are followed up with--even once.

If this is an area you'd like to see some improvement with please give me a call. This is one of the central ideas behind our ADvantage plan and we do have solutions that will help with this tremendously!

MIA Direct Mail Diva

It's been a week since my last post, I've been extremely overloaded the past few days working out the final details on our BRAND NEW, top SeCReT program we've put together specifically for automotive dealers.

This program will absolutely change the way you look at mail and your entire marketing program.

Tomorrow we're rolling it out to everyone here at Tri Auto, so next week I'll be able to talk to all of you about it! I'm the saving the "what it is" for later, but will share the "who will benefit" now to get you thinking of if you fall into the category, or if you know someone who does.

Who might be a good match for this new program?

• Forward thinking dealers who like to be early adopters, or be the first to hit the market with something.
• Dealers that are still spending money to market themselves even in the current economic climate.
• Groups with several locations looking to put together a program that allows everyone fair market share without stepping on toes.
• Mid to large franchise dealers.
• Dealerships that want to know exactly what results they are getting off of every marketing dollar they spend.
• Management that is looking for ways of improving their marketing, closing ratio and sales person performance.
• And finally, dealers with leadership that is open to discussing what's happened in the past, what's happening now, and what they want to happen in the future.

I'm so excited for this new chapter in Tri-Auto's journey as a company! This program takes everything we've already learned from MarketVision and harnesses its power to start taking the marketing at individual dealerships to the next level.

More to come...