I know, I know I've been gone a while...a lot less regular in posting. To be honest I've been having a bit of writer's block. Here's the problem - I try to always keep this blog pretty general, tips and tricks that you can use across all mail providers, not Tri Auto specific. Today I realized the reason I'm struggling is we're becoming so much more than a mail company. Now, let's not get ahead ourselves, I'm still the Direct Mail Diva - and our team here are still the experts when it comes to all things automotive mail. We're just learning more about marketing in general and trying to offer our clients additional tools.
This is just a short and sweet way of saying, I'm back. I'll apologize to the regular readers that stop by to fill up their cup with general mail knowledge, as many posts are going to start being a little more specific to Tri Auto. By that I only mean I'll be talking about Marketvision a whole lot more because it's now the cornerstone of what we do, and there will be posts on additional services and working them into a mail strategy. My hope is only that for our clients this becomes more meaningful and educational, and for anyone looking for a mail company this gives a truer picture of who we are.
As always, I really value your feedback, please feel free to shoot me an email or give me a call (317-644-5729) at anytime! I'd love chatting with you.
Tuesday, March 2, 2010
Thursday, February 18, 2010
Marketvision 2.0
The new generation of Marketvision is here! This technology continues to grow - and it's helping our clients be smarter about their marketing.
So what's new?
So what's new?
- Different templates. - you can choose between 3 different templates for the kiosk with more coming quickly. We consult to find out which set of questions best fit the data you are trying to capture for your dealership.
- Increased online reporting. - you can still log in and see all the data from the sale in real time but now you can see when people visiting your dealership say they are in the market to buy, where they get their vehicles serviced and what marketing messages in addition to direct mail are being noticed.
- Easily upload data into your DMS or CRM. No double entry, scan the barcode on the mailer and it captures name & address - it then prompts the customer for their trade - in, phone number & email.
Thursday, February 11, 2010
Text Messaging and Automotive Advertising
What an awesome time we live in! Marketing is truly changing every day, and although I'm sure that can be said for other time frames as well - few saw as many changes in media as the last decade.
Obviously Social Media is all abuzz (as it should be) and email marketing is coming in to its own, along with more ways to personalize messages and target specific demographics every day. Many dealers are ahead of the game when it comes to all of these mediums. One area I haven't seen a quick adoption in is the use of text messaging.
How can you use Text Messaging in your marketing?
1. Build your list. Before you can just start blasting out text deals you have to have a list of people that have "opted in" to receive those messages from you. Include text offers on all your marketing - in the short term it will increase response for the current campaigns you are running, for the long term you are building a strong database of customers who have opted in to receive future marketing from you in this format.
2. Be consistent. Continue to use text messaging as an option to correspond with you and your dealership. Over time it will give your customers more flexibility and allow you to collect more opt ins.
3. Send relevant messages. Once you start using Text Messaging for outbound campaigns be smart about it. Send messages that people are happy to receive - like discounted oil changes or a sales special exclusive to your texting customers (that is actually worth something).
4. Don't be a stalker. If you've dated in the world of text messaging you know many people abuse this communication channel. Just like email or social media (and any other media for that matter) don't jam things down your customers throats. Be there, and be available but don't overdo it.
Give us a shout today to talk about specific text messaging offers you can start using in your current marketing tomorrow!
Obviously Social Media is all abuzz (as it should be) and email marketing is coming in to its own, along with more ways to personalize messages and target specific demographics every day. Many dealers are ahead of the game when it comes to all of these mediums. One area I haven't seen a quick adoption in is the use of text messaging.
How can you use Text Messaging in your marketing?
1. Build your list. Before you can just start blasting out text deals you have to have a list of people that have "opted in" to receive those messages from you. Include text offers on all your marketing - in the short term it will increase response for the current campaigns you are running, for the long term you are building a strong database of customers who have opted in to receive future marketing from you in this format.
2. Be consistent. Continue to use text messaging as an option to correspond with you and your dealership. Over time it will give your customers more flexibility and allow you to collect more opt ins.
3. Send relevant messages. Once you start using Text Messaging for outbound campaigns be smart about it. Send messages that people are happy to receive - like discounted oil changes or a sales special exclusive to your texting customers (that is actually worth something).
4. Don't be a stalker. If you've dated in the world of text messaging you know many people abuse this communication channel. Just like email or social media (and any other media for that matter) don't jam things down your customers throats. Be there, and be available but don't overdo it.
Give us a shout today to talk about specific text messaging offers you can start using in your current marketing tomorrow!
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